Entries by Graham Smith

Noise proves nothing

How to make your release stand out from the crowd.  Sometimes my wife and I watch an ad on television, turn to each other and ask, ‘What was that all about?’’  Some ads are just noise. They fill your head, but nothing gets through.  That said, I do take some comfort from the fact that after several decades working in marketing, and indeed with advertising agencies, […]

The art of storytelling – Gazza + Sindy

“No story lives unless someone wants to listen,” said bestselling author JK Rowling who then went on to say: “The stories we love best do live in us forever.” This was said, of course, in the context of Harry Potter and Hogwarts. But it does make you think, as a PR, of the stories you’ve […]