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  • The anatomy of a cool brand and the role of PR

    “A strong brand stops you being commoditised” is the best explanation for why you should always be thinking about your brand. But to improve your ...

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  • How to get your message across, nowadays – building trust.

    People don’t want to hear from ‘experts’ any more. Trust in leaders of any description – from business, charity, politicians, NHS - has dropped dramatically. ...

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  • Here’s why, if you want to improve your search rankings you need to use PR

    “Search engines have evolved to be much more sensitive to manipulation – to the point that SEO really is indistinguishable from PR in many cases. ...

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  • B2B, B2C or consumer PR?

      People often ask me what sort of agency Twelve is,  B2B or consumer?     Does the definition make any difference to the campaigns ...

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