Five steps to communicating your brand story

Communicating your story Oprah Winfrey

 

 

“Step out of the history that is holding you back. Step into the new story you are willing to create.”

That’s the inspirational quote we chose for May on our 2021 calendar, words from Oprah Winfrey.

We chose the quote back in November 2020 when we were putting together a desk calendar to celebrate Twelve PR’s 25th anniversary this year.

Each quote was chosen to illustrate a PR skill, to highlight how we could employ that technique to support your business needs.  This month’s quote is about the power of communication through employing key message and stories.

In her interview with Oprah, Meghan Markle got her story and her truth across to millions or maybe billions of people.  It’s a case study in communicating skills that most people will be familiar with.

However for those without access to Oprah, it can sometime be a little more difficult to get your message across.

Here’s a summary of the five step process to identify and communicate your story in PR.

  • Explore the key messages and statements you want people to know.
  • Identify the evidence to accompany each statement or message
  • Identify your key stakeholders or customers and understand their communication channels and customer journey.
  • Agree your spokespeople or champions. Who you pick to tell your story and how they tell it says a huge amount your product or brand.

And the fifth and final step – develop a communication strategy which will help you convey your messages in the channels where your target audience (stakeholders and customers) – will be able to discover it.

To be in the news it has to be well, news, or interesting.

That’s where a PR agency earns its stripes. In bringing your story to life.

So, if you would like to bring your story or your business to the attention of more people, do get in touch.  It would make our 25th anniversary year even more special if we could celebrate by creating an amazing campaign to tell your story.

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