Altelium is at forefront of insurtech solutions in the green energy market. Real time information about battery State of Heath, enhanced by AI technology supports customers who need to make investment or operational decisions about electric vehicle (EV) batteries in first and second life situations.
Awarded a major grant from Innovate UK, Altelium needed a programme of stakeholder engagement to convey its groundbreaking potential, to help win customers and recognition UK and worldwide.
Twelve helped create a brand for Altelium that reflected its ‘first-mover’ position within the industry. A new logo reflected the marriage of data, analytics and battery chemistry and an accompanying website and marketing materials, including event banners and business cards, completed the start up.
Thought provoking thought leadership
The powerhouse team behind Altelium are leaders in their respective fields. Co-founders Charley Grimston, John Pesmazoglou and Professor Harry Hoster bring together the world’s most advanced battery and energy storage scientists from Energy Lancaster with the leading underwriters and providers of extended warranties in the UK, CNC Asset.
Twelve has built on this world-class expertise with a sustained thought leadership programme securing front page features in leading UK titles plus Dutch, Spanish and German media channels covering subjects such as ‘Preparing for the end of the ICE age’ (internal combustion engine); ‘Why fleet managers need complete battery state of health data’; and ‘Big data could be the difference between profit and loss’.
Visitors to the website have doubled in 12 months and organic search is the top channel for directing traffic to the website.
“Twelve PR has been instrumental in communicating Altelium’s position as leader in the field of BESS, insurance and electric vehicle battery technologies.
“Twelve has worked across our team harnessing its industry and innovative expertise to create opinion pieces and insightful commentary in our sector’s leading titles, firmly establishing our profile and position among key stakeholders and supporting new business enquiries.”
Charley Grimston, CEO & Co-Founder
