How do you put a chain of international schools on radar with prospective parents and influencers located in the UK and across the globe?
Twelve honed in on a key area of excellence – the provision of a second to none International Baccalaureate education.
Our bespoke research exploring university admissions officers’ views on post-16 qualifications provided ACS International Schools with a powerful communications platform.
The research started conversations and piqued interest across the world, including invitations to meet with government officials in England and Japan and features in every quality national newspaper in the UK.
It allowed ACS to convey its excellent educational provision to a huge, relevant audience, supporting staff and student enrolment and the provision of an additional post-16 class.
The report was just one element of an integrated communications programme delivering over 100 pieces of earned coverage every year.