Blog

• The anatomy of a cool brand and the role of PR

  

  Posted by Nicky Smith on October 5, 2017.

  “A strong brand stops you being commoditised” is the best explanation for why you should always be thinking about your brand. But to improve your ...

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• How to get your message across, nowadays – building trust.

  

  Posted by Nicky Smith on August 10, 2017.

  People don’t want to hear from ‘experts’ any more. Trust in leaders of any description – from business, charity, politicians, NHS - has dropped dramatically. ...

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• Here’s why, if you want to improve your search rankings you need to use PR

  

  Posted by Nicky Smith on May 17, 2017.

  “Search engines have evolved to be much more sensitive to manipulation – to the point that SEO really is indistinguishable from PR in many cases. ...

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• B2B, B2C or consumer PR?

  

  Posted by Nicky Smith on April 21, 2017.

    People often ask me what sort of agency Twelve is,  B2B or consumer?     Does the definition make any difference to the campaigns ...

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