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Reading University – Bringing in the A Team


Need a team that can hit the ground running?

That’s exactly what Reading University needed: with a temporarily reduced press office and some media ‘hot potatoes’ in the pipeline, Twelve launched a rapid ‘get to know you’ campaign with university academics and executed solid media relations, focusing on the university’s strengths in climate change and building management, and managing potentially difficult media situations involving local pressure groups.

Balanced coverage on BBC TV, specialist trade press and positive support in local media left Reading University well placed to continue going from strength to strength in the HE sector and helped enhance its reputation locally.

“Twelve did an outstanding job generating broadcast, print and online coverage for the university. They were proactive in sourcing newsworthy information from academics and our business partners, and provided sound strategic advice when we needed it.”
Shaun Horan, Director of Campaigns Reading University, now MD Graham-Pelton Consulting Europe