January: Top 4 Coverage Roundup  

Sometimes January felt like the longest of months especially whilst we’re all in a state of winter hibernation, but for Twelve PR it was peppered with four of our favourite coverage pieces.  

Here is our January roundup 

Hydraulics & Pneumatics – Zero tolerance towards hose re-ending  

Last Autumn we worked with the British Fluid Power Association on the launch of their important ‘Choose Q for Quality’ campaign which highlighted the BFPA Approved Hose Assemblies Scheme and the associated Q ‘Quality’ Logo. The scheme sets best practice guidelines for hose manufacturing, distribution and fitting. Members who sell and fit hoses in the scheme must meet strict criteria to carry the Q Mark, a sign of guaranteed quality, and to never practice hose reending which can be incredibly dangerous.  

Read the whole piece here:  Zero tolerance towards hose re-ending 

Campaign sign for BFPA which says it only takes 100 psi to puncture the skin

The Metal Pack Podcast – Episode 1 Robert Fell  

The new Metal Pack Podcast launched this January by host Alex Fordham, editor of The Metal Packager. The inaugural episode featured Robert Fell, chief executive and director of the Metal Packaging Manufacturers Association and the pair discussed the Covid-19 pandemic on the can making industry, and other pertinent topics including food waste, carbon footprint and growing the metal packaging industry. 

Listen to the podcast here: Podcast Episode 1: Robert Fell  

Front cover for the metal pack podcast

The Canmaker – Dutch Michelin-starred chef launches gourmet meals in cans  

Tata Steel’s Packaging division recently released a new case study featuring Dutch Michelin-starred chef, Joris Bijdendijk, who has launched a new canned food brand called SNERT.  Joris runs the award-winning kitchen at RIJKS restaurant and is a true champion of food from the low countries.  The brand is inspired by the classic Dutch winter favourite – snert, a pea soup.  Tata Steel and Trivium Packaging have also helped Joris promote the sustainability of metal packaging to a new audience  

Business development manager at Tata Steel Marnix Böggemann added: “It’s great to work with these guys, to feel their energy and share their passion for delicious food in cans. This initiative raises the profile of canned food and I hope rightfully confirms its place at eye-level on the supermarket shelves.” 

Read the full story hereDutch Michelin-starred chef launches gourmet meals in cans  

A photo of a pink tin showing new brand Snert in rainbow letters

 Mushroom, Lentil and Spinach Wellington – People’s Friend  

And continuing on a canned food theme, one of our favourite vegan recipes created by Masterchef finalists, Billy Wright and Jack Layer, appeared in People’s Friend. This mushroom, lentil and spinach wellington from Canned Food UK makes a great Sunday roast alternative and can be made with leftovers and store cupboard staples.  

Find the recipe here: Mushroom, Lentil and Spinach Wellington  

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