Nicky is our research sage. Joint founding director of Twelve and, we believe, the only PR practitioner in the UK who is also a full member of the Market Research Society, she is an expert in the use of research to campaign, inform, empower, entertain and engage. A master of the penetrating question, tables and stats, Nicky will spot a compelling story in the numbers a mile off.
With a publishing background at Haymarket and at The Guardian and Observer newspapers, Nicky has initiated, researched and authored numerous groundbreaking and highly influential reports. Some, like The Guardian’s ‘GradFacts’, are still going strong today, others like the ‘Age at Work’ report played a major part in shaping government legislation.
Outside of work Nicky embraces the ‘Good Life’: she rears show chickens, runs a choir, is a governor of the local primary school and an active member of her rural village community.
Number crunching can sometimes be a welcome distraction…