What are the selection criteria for finding a good PR agency? Here’s an explanation of the five criteria we would recommend, based on the results we delivered for clients in the year our business turned twenty five.
Why mention our 25th anniversary in a blog post about what makes a good PR agency? Don’t we look for challenger brands, young innovators, or edgy start-ups? Not always!
Since I left The Guardian, the media world has changed completely but the twelve principles on which we founded the business have served us and our clients well.
A commitment to training means we’re always learning and on top of trends and new opportunities. Our ‘twelve ideas’ concept means ideas and innovation are top priority. These are just two of our principles which have kept us and our accounts energetic and inspired year after year.
We’re proud to have served some of our clients, like the Metal Packaging Manufacturers Association for twenty years, while some of our new accounts, such as Altelium, are in technology fields which didn’t exist five years ago, never mind twenty five.
This is why it’s a good sign that a business has been going for long time. In a service industry, and PR is a marketing service, it’s proof of sustained customer satisfaction, performance and agility.
So here’s my top five selection criteria for a good PR agency, in addition to longevity of course:
- Experience in your sector or similar brands
- Award wins for relevant campaigns
- Nice people to work with
- A commitment to training and technology
- Transparent monthly reporting and measurement metrics
If you’re looking for a great PR agency, please get in touch, I’d love to hear from you! Nicky@twelvepr.co.uk
