Twelve PR wins two golds at industry awards



As an agency, we were proud to have been awarded two Gold Awards at the Chartered Institute of Public Relations (CIPR) PRide Awards last Thursday evening (15 November).

The two Gold awards rewarded campaigns for The British Beekeepers Association (BBKA) and Canned Food UK.

Twelve PR took home the award for ‘Best Use of Media Relations’ for ‘Creating a Buzz for British Beekeepers’. The campaign received extensive national and regional coverage during National Honey Week for the findings of the BBKA’s annual honey survey, which consequently boosted sales of its charitable scheme, Adopt a Beehive.

The scheme was set up for the BBKA as a passion project by Twelve co-founder Nicky Smith, who is also a beekeeper and wanted to do something positive to help honey bees. All the profits from the scheme are ploughed into environmental and education projects to help save pollinators of all kinds, including honey bees.

Adopt a Beehive is promoted solely through traditional public relations, as it has a limited advertising budget.  Receiving national coverage for the annual honey survey and Adopt a Beehive in publications such as The Times, The Telegraph and The Guardian, as well as BBC Radio Four’s Today Programme, was a real boost for the scheme and helped raise significant funds for the BBKA’s research.

Speaking about the winning campaign from Twelve PR, the judges said:

“The results were fantastic, achieved through a great and innovative range of tactics and will hopefully have far-reaching consequences for all of us. A worthy winner!”

The other award-winning campaign was for the Metal Packaging Manufacturers Association and was designed to highlight the benefits of metal packaging compared to the other packaging materials. This campaign was called ‘Can you tell? Canned Food vs. Fresh’ and won the ‘Best Use of Content’ category.

It included a video of consumers taste-testing two identical dishes, one made with canned ingredients and the other with non-canned. The video appeared alongside survey results in various national newspaper publications.

Commenting on the wins, agency director, Nicky Smith, said:

“We thrilled to win two Gold awards for such differing campaigns – showcasing the breadth of expertise and experience at Twelve and in Chipping Norton.”


Innovation, digital savvy, sophisticated campaign evaluation

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We’re delighted to celebrate our account manager Jess Friend winning CIPR Young Communicator of the Year Award 2016 in the Anglia, Thames and Chiltern Region.

Here’s the full citation:

“For the judges, Jessica was a standout winner. She is dedicated, passionate and incredibly self-aware. She has a clear desire and commitment to develop her own skill set as well as her team. It’s impressive that, at just 27 years old, Jessica manages three key accounts and oversees 12 in total. Jessica evidenced innovation and digital savvy and has a sophisticated awareness of evaluating her campaigns. Jessica absolutely shows considerable promise as a future leader.”

The Twelve offer

Jess exemplifies what Twelve offers – a responsive, smart service which delivers great results; someone who is passionate about training and keeping ahead of every trend in the PR and marketing industry.

A commitment to training forms one of our Twelve founding principles where every member of staff has their own £1,200 annual training budget. We also have ‘Friday Fixes’ where we address industry or market issues and solutions, and Jess is a keen leader and instigator of these sessions.

Results for clients

But what matters to our clients is how this is translated into action. Here you can see a couple of examples the judges picked up which show how Jess as account manager really makes a difference:

  • 265 media cuttings and over 900 online social media posts per year, providing an international profile and  search optimisation for an international school based in the UK.
  •  A relaunched product website and its first video – with 50% saving on the previous agency’s costs – over 60k impressions and 16K views with 20 per cent watching until the end.

You can read the full case study about Jess and Twelve by clicking this link CIPR Young Communictor of the Year

Or better still, why don’t you test out how good we all are at communication and give us a call?  You could have the industry’s best working for you too!

Call Twelve on 01608 495012