Entries by Nicky

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Suffering from Environmental Empathy Exhaustion?

    It’s great to see honey bees making headlines  for two reasons.  One, because they matter so much, our insects, and two because I wrote the headline. Little things make such a difference.  How will the swallows have the strength to fly back next summer if there aren’t enough insects for them to eat? […]

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How do you measure creativity? PR measurement systems that work

  At a conference in Barcelona this year Alex Aiken, head of the UK Government Communication Service, said: “I believe that measurement is the most important communication discipline.” There are some simple, easy measures you can put in place to evaluate your PR activity and I will outline them below. But first a philosophical question […]