Entries by Josephine O'Donoghue

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Information & Influence: Why editorial is still the cornerstone of media relations

“Let us pick up our books and our pens, they are the most powerful weapons.”  Malala Yousafzai    Back in 2016, Ogilvy Media Influence conducted a survey1 of editors and journalists looking at how reporters themselves consume news, and which sources or platforms they trust. The results showed that 72% trusted traditional editorial outlets such as The Financial Times newspaper and the BBC website over other platforms including social media and company websites. In short, “even reporters trust reporters more than they […]

Creativity is part of our everyday practice

“Let’s build companies where creativity becomes part of our everyday practice.” Jo Malone PR is an industry built around ideas.   It is an industry that takes news and makes it newsworthy. We manage the delivery and circulation of information from a client to the public in a way that best conveys their message – and to achieve that, creativity is essential.  It’s no surprise that almost all PR job roles are advertised […]