“Let us pick up our books and our pens, they are the most powerful weapons.”  Malala Yousafzai    Back in 2016, Ogilvy Media Influence conducted a survey1 of editors and journalists looking at how reporters themselves consume news, and which sources or platforms they trust. The results showed that 72% trusted traditional editorial outlets such as The Financial Times newspaper and the BBC website over other platforms including social media and company websites. In short, “even reporters trust reporters more than they […]