Entries by Jess

2020: Our year in twelve pieces of coverage 

  I’m not going to start this post with the usual 2020 tropes, but what I will say is that this year has certainly thrown us several curveballs. However, we’ve been lucky to work on some fantastic projects with clients across a wide variety of industries including hospitality, education, not-for-profit, electric vehicles and industry in the last 12 months.  Here I’m sharing twelve of our favourite highlights.   Cotswold Cottage Gems   […]

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Bridging the gap between ‘what is said’ and ‘what is heard’  

As individuals, we’ve all experienced the terrible frustration of miscommunication – the dissonance between what we’re saying and what is being understood.   Businesses are similarly not immune to miscommunication and there are some famous examples of misunderstandings involving even the largest of organisations. In 2009, HSBC had to spend $10 million on a rebranding campaign after their slogan, ‘Assume Nothing’ was understood in several countries to mean  ‘Do Nothing’.   Public relations can play an essential role in ensuring that what you are trying to say, […]