Graham and Nicky Smith started Twelve following successful careers in public relations and market research; Graham as a PR agency director and Nicky as research manager for the Guardian and Observer newspapers.

"Our goal was to run a bright, independent agency where we could practice what we do best - have great ideas and run intelligent projects that really make a difference."

"We introduced practices that are now Twelve Classics : a new idea every month - twelve new ideas a year, and our 'twelve days' concept, a unique management system."

"A client said "what I like about you is that you're small, but you don't seem to be" And to us, that sums Twelve up."