Meet the senior team. It's our differences that make the difference.
Nicky Smith
Nicky is our research sage. Joint founding
partner of Twelve and the only PR practitioner
in the UK who is also a full member of the
Market Research Society, she is an expert in
the use of research to campaign, inform, empower,
entertain and engage. A master
of the penetrating question, tables and stats,
Nicky will see a compelling story in the
numbers a mile off.
With a publishing background at Haymarket and at The Guardian and Observer newspapers, Nicky has initiated, researched and authored numerous groundbreaking and highly influential reports. Some, like The Guardian's 'GradFacts', are still going strong today.
Outside of work Nicky embraces the
'Good Life': she rears show chickens, sings in
a choir and is an active member of her rural village community.
Number crunching can sometimes be a welcome distraction...
Read what Nicky has to say
at Research In The News.