‘Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.’ Sun Tzu (544 BC – 496 BC)
Some quotations never seem to lose their value and in the battle to win business or influence, Twelve puts effective, constructive strategic planning right at the heart of every campaign it works on.
“With Twelve’s help we identified that just 60 people in the UK played a defining role in a key market. That insight drove an extremely successful campaign which genuinely changed hearts and minds.”
Nick Mullen, CEO and Director, Metal Packaging Manufacturers Association