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  • How to get your message across, nowadays – building trust.

    People don’t want to hear from ‘experts’ any more. Trust in leaders of any description – from business, charity, politicians, NHS - has dropped dramatically. ...

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  • Here’s why, if you want to improve your search rankings you need to use PR

    “Search engines have evolved to be much more sensitive to manipulation – to the point that SEO really is indistinguishable from PR in many cases. ...

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  • B2B, B2C or consumer PR?

      People often ask me what sort of agency Twelve is,  B2B or consumer?     Does the definition make any difference to the campaigns ...

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  • The role of PR in Fake News

    This is the script for my part in the debate on the "The role of PR in Fake News" organised by Dan Selinger and the good ...

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