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  • Here’s why, if you want to improve your search rankings you need to use PR


    “Search engines have evolved to be much more sensitive to manipulation – to the point that SEO really is indistinguishable from PR in many cases. ...

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  • B2B, B2C or consumer PR?


      People often ask me what sort of agency Twelve is,  B2B or consumer?     Does the definition make any difference to the campaigns ...

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  • The role of PR in Fake News


    This is the script for my part in the debate on the "The role of PR in Fake News" organised by Dan Selinger and the good ...

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  • Snapchat: Tech titan or fleeting fad?


    We’ve all seen them - the countless animal-eared, sunglass-clad, hat-wearing selfies - taken using Snapchat. It’s a wildly popular social media platform, especially with today’s ...

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